phil catalfamo

copywriter

 

 

print   radio    interactive    self promo    resume    

 

 

 

 

other  creative

 

 

 

 

contact me

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This should answer some questions you may have about me.

:: What do you do? ::

 


I'm a copywriter. It's a cool way of saying I write everything from brochures, radio and television scripts, print advertisements, online ads, e-mails and web page content, direct mail pieces, blogs, billboards, sales letters, white papers and tag lines. I love what I do, that's why I do it.

I also have a variety of interests like: manscaping, laser pointers, gumdrops, playing with guinea pigs and achieving world domination with my Facebook and MySpace accounts.


:: Do you write SEO content? ::

Yes, yes I do.


:: What is SEO? ::

SEO (Search Engine Optimization) helps increase the volume and quality of your clients traffic by incorporating keywords and key phrases within your web site content to generate "organic" hits..

I also write those little ads that appear on the right side of search engine results, known as Search Engine Marketing (SEM) or Pay Per Click advertising (PPC).

I write effective meta tags, title tags and descriptions as well. I even have an understanding of HTML.

 


:: Can I Google you? ::

Yes, but I'm a bit ticklish.Try going directly to www.catalfamo28.com, it's faster.

 


:: How did you become a copywriter? ::

It wasn't easy. In fact, it was pretty difficult but here are the steps I took to become a copywriter:

1. I went to college. After 7 years of hard work, I received my BA in Communications.

2. While in college, I landed an exciting internship at a Hispanic ad agency where I learned a lot more about advertising than I ever did in college. (No, I'm not a bilingual copywriter).

3. After college I enrolled into a portfolio school, The Book Shop to create my portfolio. It took me 2 years because I still wasn’t sure if I wanted to be an art director or a copywriter.

4. I built a website and emailed a TON of ad agencies and headhunters saying that I was a junior copywriter looking for work and sent them a link to my online portfolio.

5. With a portfolio full of spec work I had enough work to land a couple of freelance gigs.

6. Finally, with some real life ad agency experience, I got my first full-time copywriting job. It was a great feeling knowing that I finally made it. To me it was like winning the lottery.

 

 

Your journey into copywriting will be a tough one. No matter how good you are or how many awards you have won your work is subjective. Some people will love it, some will hate it but in the end it has to be better than the other 100 copywriters looking to get the same job.